Today, I am sharing my technique and work experience with all my fan and webmasters.
Everybody wants to know how to generate more sales for their business. So, a business owner hire a best online marketing company to make their business user and search engine friendly to generate business from their website.
Now, I am sharing my thought about to get more sales from a website. I am share step by step points as what a webmaster do to improve more and more sale and how he generates inquiry from a website.
Here is the points:
Book A Unique Domain Name: It is the time of uniqueness; domain name should be unique, short and sweet so anyone can remember that. The name of the domain should be uncommon, so it came on users tong easily.
Dedicated Server & Hosting:
You should choose dedicated server for your website. On this server, you can run only one website and it also helps to improve website speed. If you want to generate business from a website then you need to improve your website speed and dedicated server help on it.
You also need to check server of web hosting where you want to install your website. According to new Google algorithm SSL certificate also help a website to get better rank. After an SSL server your website opens with https instead of http.
Responsive Web Design:
This time of small devices, before internet users use laptop and desktop , but not time has changed. Now people use the internet on their mobile, smartphone and tablets. Number of internet users also increase due to smartphone.
If you are creating a website then it should be responsive because user experienced with big and small devices is different. If we want mobile users to get everything properly from your website and they are getting review all options available on the website in the right way then we should go with responsive design.
In response design your website not only looks properly on every devices but also open quickly according to device. We decrease image size according to device in the responsive design.
Website Development :
During the website design, we should care all SEO factors, so Google can easily reach to your website. Some of the design and development factors that increase your website visibility in Google are H1—H6 Tags , Unique images and ALT tag, title tag, SEO friendly URLs, breadcrumb, Loading time, website speed, HTML and CSS issues, country wise website speed etc.
An average time of a good website is 3-5 sec. Your website loading speed should not be more than 3-5 sec. More loading time can divert users to another website. Because when internet users open your website by search engine, then they usually review 3 to 5 more results and the users review the websites that open fast and the website that not open quickly users close them.
The Content of the website : your website content should be unique and simple, which can understand by people easily and user can understand the services provided by you and hire you for required the service.
Home Page Layout: Home page should be attentive and user friendly, a better home page generate a better sale. So you should focus on the point to generate sales from your home page:
Website menu : You need to keep company detail information in the first menu. You should keep the following sub menus in the company detail information:
- about us,
- mission and vision,
- company profile,
- working envirement,
- company infrastructure,
- Client testimunials,
- Events and business trips,
- Blog and contact us.
After that the next menus should be related to your services and then use your portfolio and get a quote menu.
Portfolio : The option has the best works finished by you. It should contain the work detail, it is better if you have live links of your past work in this page so people can review your best work choose their desire work. You should keep at least 5 to 7 design and feedback. If you would have better portfolio then you would get more sale because more sales depend on better portfolio.
Home page content: Home page content should be unique and the services offered by you. It contains at least 300-450 words content related to your services.
Client Video & feedback: You can have a client’s feed in a video format or a text format on your home page. The feed should be from the client who has given you two thumbs up. You can have the link in your menu bar labeled client testimonial where your all clients are given you their feedback.
Our Partners: You should have a column labeled happy clients or lovely client using their logos. You can use it above the footer and text the area with ask our partners why they are working with us.
Social Icons : create a social website account and use their button on your home page. You can use these button top of the page or bottom of the page. User social profile should be complete and full fill from all details of you. You can use some important social icon like : facebook, twitter, linkedin, google plus, youtube and pinterst as well.
Footer: In the footer of your website you should have address, contact number and email so user can easily contact with your company. If any user has interest in your website, then first of all he review your website header and footer and pick your email id and contact number to contact with you. You can also keep your logo, other office addresses, email subscriber, quick links, news and blog feed.
Certificates: Add certificate in the bottom of your website to catch user attraction as DMCA Protected , Copyscape and other that your website has.
Highlight Get a Quote Option: Get a quote option should be highlighted on the home page. Interested buyers can contact you to fill the quotation form if it is highlighted.
Home page Banner : Banner of the home page should be according to your services and no more than 3 to 5. User give time to your banners if they are so attractive and related to your services then if will help user to know about your services. You can also add service page link on the banners.
Live Chat Option: Add online chat option on each and every page. They can help to convert visitors into sale. Is option is not only for query but you can also help them to choose best services so the visitor can believe you and choose your services.
Attractive Inner Pages: The designer of each Inner page should be unique.
It impresses a user and the user reviews your website continuously. You can also use infographic and video in that pages with a quick contact form so user can fill the form if they need your service. Content and structure of the should be SEO friendly.
SEO : If you want top ranking in Google then your website should be SEO friendly. Each page of your website should be according to Google guideline. You should take care of the things as meta tags ( title, Keywords, Description ) H1 –H6 Tags, Images ALT tags, Robots.txt, Sitemap (HTML and XML) Breadcrumb, Google friendly URLs, Unique content of every pages, google webmaster installation, google analytic, canonical URL fixing, Internal linking etc.
Follow all technique to get more sale from your website.
SEO Manager at BR Softech